I began with the illustrations, which is always the fun part!
I drew a bunch of illustrations and couple of fonts in a range of styles.
The hand drawn look really fit the brief, I like how the line work is imperfect.
Then I sat down with the head chef and asked for all of the dishes and what his thought process was behind each creation.
We created the copy for each dish, using a lot of tongue in cheek and a big helping of attitude. So fun!
I then put all the elements together and created the menu in Adobe Indesign.
After a few reviews and refinements, I am super stoked with the final result.